HP today introduced HP SimpleSave Photo, an easy-to-use and automated solution for finding and backing up precious photo memories on a PC.
With only four percent of consumers regularly backing up PC files,(1) HP SimpleSave Photo represents a breakthrough for all who desire a hassle-free and affordable way to protect their most valuable photos. HP announced the new solution at PMA ‘08, the photography industry’s largest annual event.
HP SimpleSave Photo automatically searches a computer for all photos and stores them on a special DVD disc. The consumer simply drops the DVD into a PC’s DVD burner tray and the back up automatically starts, without requiring consumers to install or learn software.
Since many digital cameras also record video, SimpleSave Photo also will back up most common video files. In fact, HP SimpleSave Photo works with approximately 100 photo, video and image formats including JPEG and others commonly used to store digital photos.

More info at imaging-resource

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