The magic of instant photos is going digital. Polaroid, the company that pioneered instant photography 60 years ago, is launching a new line of digital instant photo products. Using a revolutionary, inkless printing process, the Polaroid Digital Instant Photo Printer unlocks photos trapped on cell phones and digital cameras. For fans of the original Polaroid instant camera, the digital instant printer provides a whole new dimension in the magic of instant printed pictures.  
Earlier this month, company officials announced that the increased popularity of digital photography led Polaroid to plan for the exit of traditional Instant film in all formats and sizes. Although the company will halt production this year, Instant film is expected to be available into 2009.
“For decades, the name Polaroid has been synonymous with white-bordered pictures, although change and innovation have always been, and will continue to be, an integral part of this business,” explains Tom Petters, chairman and owner of Polaroid.

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